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SOCIAL IDENTITY

Enhancing Digital Presence: A Six-Month Social Media Journey of Haar & Co. Barbershop

Haar & Co. Barbershop, a renowned grooming destination in Greenwich Village, sought to elevate its social media presence to attract new clients and engage with the local community. This case study explores the barbershop’s Instagram performance over the last six months, highlighting key improvements and the impact of targeted social media strategies.

PROJECT SERVICES

  • High-Quality Video Production Services

  • Flexible Retainer-Based Content Creation

  • Social Media Strategy Development

BEFORE

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Heavy photo content

i

Cool shots, but lacks the Barber experience

c

u

No video content!!!

h

THE OPPORTUNITY
Haar & Co. came to Missing Frequencies Creative Studio in search of creating more high-quality video content to enhance brand visibility, engage with their community, and drive foot traffic through social media. Relying heavily on photography as social posts, the content failed to resonate with their target audience. They desperately needed more diversity in their content strategy, and more agility to tap into key consumer moments and show off the experience of getting a trim and shave at a vintage barbershop.

MISSING FREQUENCIES PROCESS:​​

  1. Research and Discovery:

    • Conducted an audit of Haar & Co.’s existing Instagram presence.

    • Analyzed competitor accounts and industry trends to identify best practices and opportunities.​

  2. Strategy Development:

    • Created a board of new styles of content to capture: top to bottom haircut, daily recap, education based material.

    • Identified targeted keywords and location tags to increase local visibility.

  3. Creative Solution:

    • Film on location during the busiest time to capture videos of the barbershop’s services and sophisticated atmosphere.

    • Three (3) short form videos were filmed per session and were delivered in less than 7 days.

  4. Implementation:

    • Launched the new content strategy with a focus on high-quality videos and short form content.

    • Utilized targeted keywords and location tags to bring in new clients and barbers.

THE ASSETS

AFTER

Highlight brand partnerships and increase social reach

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Implemented strategy and was highest the
performing video to date
(views, followers, traffic)

r

d

Tested new content style and it paid off big time!

t

z

z

Did not execute provided strategy

w

b

a

did not implement strategy:
- Not optimal cover photo
- No hashtags or location
- generic caption
- not optimized for keywords

l

OBSERVATIONS
After a few rounds of content capture, Haar & Co. saw an increase in overall video performance (50%-600% increase). Recap videos performed the highest with 9,000-11,000 views and individual haircut videos performed above average with 3,000-7,000 views. This still much better than the typical average, 1,000-2,000 views, Haar & Co. was seeing before working with Missing Frequencies Creative Studio. Areas where content performance fell short was due to not following provided content rollout strategy (caption, best practices, hashtags, etc.) Missing Frequencies always implements testing ideas into our content strategy. It identifies new areas of growth and insights into what doesn't work, so we can gather more data to help your business thrive.

THE DATA

+700

+48K

+50%

INSTAGRAM FOLLOWERS

INSTAGRAM VIEWS

ORGANIC SOCIAL TRAFFIC

THE SOLUTION
In the past six months, Haar & Co. Barbershop has undergone a stunning Instagram transformation. With no clear vision to capture video content Missing Frequencies Creative Studio provided much needed structure to their social strategy. With a strategic blend of high-quality content, dynamic client engagement, and expertly optimized social media tactics, they’ve seen impressive growth in followers, engagement, and overall visibility. This case study showcases how Missing Frequencies’ creative prowess and tailored strategy made a dramatic improvement in amplifying Haar & Co.’s brand presence and social awareness. Discover how partnering with Missing Frequencies can elevate your brand and drive real results. I'm ready to grow!

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